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Empowering Competitive Exam Aspirants:
How EduTap is Revolutionising
Ed-Tech in India

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About the Company:

EduTap started its Online academy in 2016 and is India’s leading online education platform for competitive exams like RBI Grade B, NABARD A/B, and SEBI. Their strong determination and dedication towards delivering the highest quality content have made them complete seven successful years with the credit of teaching more than 300K students online. Their aim to present superior courses to students is evident in the exceptional services they provide.

Expanding their presence Online to meet the
Industry’s Evolving Needs

Over the years, we all have realized that education does not end within the classroom. Teaching online is a great and realistic way to make a difference in the lives of people all over the world. Upon realizing this Deepak Garg (Founder of Edutap) saw the opportunity to transition into teaching online. Since then EduTap has been at the forefront of the ed-tech sector. It has fundamentally changed how their students learn and prepare for exams lately.

From a couple of hundred students in 2016 to more than three lakhs students in 2023, EduTap has seen tremendous growth with their online academy. They provide high quality content at reasonable prices by choosing the right and the most compatible LMS partner to create, sell and secure their courses online.

Deciding on Learnyst as their LMS partner

Starting an online academy could be challenging as it requires quality content with a powerful LMS that protects course content and accelerates student growth. Deepak Garg chose Learnyst (LMS) to kick-start his venture as he found it to be an ideal fit for his requirements, and one that could enable EduTap's growth.

Winning with Learnyst

Students were benefited by excellent course materials, student mentoring, and competitive exam success. Furthermore, The Learnyst-powered app provided Edutap students with a wonderful user experience like fast video streaming, integrated live class and assessments. Additionally, the Edutap app powered by Learnyst has the highest level of security to stop course piracy and safeguard their student data. Thereby supporting EduTap in building a strong, trustworthy, and recognisable ed-tech brand.

A peek into their marketing transformation journey

Over time, EduTap began to experiment and unlock the full potential of Learnyst.
Let’s take a closer look at the features which majorly helped EduTap

High DRM Security

Chances of pirating premium course contents are high these days. Protecting EduTap's premium course content of more than 6,931 hrs of videos was quite a deal. Learnyst’s DRM encryption technology has played an instrumental role in preventing piracy from the hackers. In addition, security features like parallel login restriction, screen capture restriction, single device restriction and watch time restriction have contributed to preventing piracy and thereby increasing enrollments and sales for Edutap.
Reach students easily & build your sales funnel
Reach students easily & build your sales funnel

Marketing Emails

More than 20 Million emails were sent by EduTap to communicate with their students. To promote their newly launched courses, site wide offers and much more. They were able to add deal information and personalise sequences effortlessly to communicate with their students. Inbuilt email option has also saved EduTap time and money from using third party tools to send their emails.
Reach students easily & build your sales funnel
Reach students easily & build your sales funnel

Push Notifications

Over 570 Million push notifications were pushed by Team EduTap. This in turn brought more engagement and growth to the academy. It also demonstrates Edutap’s commitment to engage students and stand for their success.
Reach students easily & build your sales funnel
Reach students easily & build your sales funnel

Reach students easily & build your sales funnel

Create free online courses and free resources to build your email list. Use in-built tools like push notifications, email marketing, coupon codes & referral features to get paid conversions.
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Reach students easily & build your sales funnel
Reach students easily & build your sales funnel
Reach students easily & build your sales funnel

50X Growth

EduTap has accomplished an impressive feat in just 7 years, having gained over three lakh students, as well as established itself as a market leader and much more. This showcases their strong determination and the aspiration to make a change in the Ed-tech industry.

50 X
Growth in Revenue
300 K
Students
570 Million
Push Messages
20 Million
Marketing Emails
400+ Cr
Total revenue earned by our customers till date

Conclusion

According to EduTap, The journey with Learnyst has been highly beneficial. The fact that more than 3 lakh students have been taught online is a testament to the platform's stability, scalability, and robustness. Learnyst feels privileged to be part of this remarkable growth of EduTap.

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